'Carcinogens in a puff': smoking in Hong Kong movies.

Sai Yin Ho, Man Ping Wang, Hak Kan Lai, Anthony J. Hedley, Tai Hing Lam

Research output: Contribution to journalArticlepeer-review

2 Citations (Scopus)

Abstract

Smoking scenes in movies, exploited by the tobacco industry to circumvent advertisement bans, are linked to adolescent smoking. Recently, a Hong Kong romantic comedy Love in a puff put smoking at centre stage, with numerous smoking scenes and words that glamourise smoking. Although WHO has issued guidelines on reducing the exposure of children to smoking in movies, none is adopted in Hong Kong. Comprehensive tobacco control strategies are urgently needed to protect young people in Hong Kong from cigarette promotion in movies.

Original languageEnglish
Pages (from-to)518-519
Number of pages2
JournalTobacco Control
Volume19
Issue number6
DOIs
Publication statusPublished - Dec 2010

ASJC Scopus Subject Areas

  • Health(social science)
  • Public Health, Environmental and Occupational Health

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